ABSTRACT

Cartoons, this word sounds funny and gives an impression of humor, but beside fun and humor there are many other facts and phenomena related with this word. Our work highlights all these phenomena and we have seen it from every perspective. Cartoons are watched worldwide and they are an important source of promoting stereotypes. We have focused that how cartoons promote stereotype. What type of stereotypes do cartoons promote? We have studied the relationship of cartoons with the society and the impact of cartoons on society. The role of language is also very important in cartoons. We have seen that gender stereotypes are promoted through cartoons. According to our research and previous researches male gender is dominant in cartoons since the history of cartoons started, Cartoons are increasing the gender differences. Females always have bean shown weak in cartoons. Beside that we have also researched that why children idealize different cartoons characters and what inspire them to idealize different cartoons. Researchers have seen that children in their smaller ages are unable to distinguish between reality and fantasy so it is more likely that cartoons draw some negative effects on their young and developing minds. Gender representation in cartoons are not only increasing the gender difference in society but also creating a lot of other problems. We have observed cartoons are creating violent behavior among children which indeed is a very serious issue. Cartoons are an important source to exercise power over the mind and heart of people, either by exaggerating the stereotypes or by some sort of political cartoons. Both electronic and print media cartoons are promoting gender biased stereotypes and exercising political power over people. Besides fun, entertainment, criticism and negative stereotypes; positive, good and serious messages can easily be given to people through cartoons. Cartoons are also being used in advertising industries; in making ads and logos of different products and industries. We have chosen some cartoons in our research paper and studied them thoroughly to show the stereotypes and the representation of language gender and power in them.